{"id":2071,"date":"2020-07-14T13:04:22","date_gmt":"2020-07-14T11:04:22","guid":{"rendered":"http:\/\/o5demo.com\/sampro\/?page_id=2071"},"modified":"2026-09-10T13:41:15","modified_gmt":"2026-09-10T11:41:15","slug":"nature-of-sampro","status":"publish","type":"page","link":"https:\/\/o5demo.com\/sampro\/about-us\/nature-of-sampro\/","title":{"rendered":"The Nature of SAMPRO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2071\" class=\"elementor elementor-2071\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33dbe48d e-flex e-con-boxed e-con e-parent\" data-id=\"33dbe48d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d79e473 elementor-widget elementor-widget-heading\" data-id=\"5d79e473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Nature of<br>SAMPRO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d511fa6 e-flex e-con-boxed e-con e-parent\" data-id=\"d511fa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5eee692 e-con-full e-flex e-con e-child\" data-id=\"5eee692\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baf8646 elementor-widget elementor-widget-image\" data-id=\"baf8646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/elementor\/thumbs\/white-dairy-cheese-curds-PJ8VETL-rt5avgug6vu7a34f53myb9vlam3cxfimds1qp84bnk.jpg\" title=\"white-dairy-cheese-curds-PJ8VETL\" alt=\"white-dairy-cheese-curds-PJ8VETL\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c99105a e-con-full e-flex e-con e-child\" data-id=\"c99105a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da4729d elementor-widget elementor-widget-image\" data-id=\"da4729d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"76\" src=\"https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/2019\/12\/SAMPRO-LOGO-2014-Clear-Background-300x76.png\" class=\"attachment-medium size-medium wp-image-1893\" alt=\"\" srcset=\"https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/2019\/12\/SAMPRO-LOGO-2014-Clear-Background-300x76.png 300w, https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/2019\/12\/SAMPRO-LOGO-2014-Clear-Background-1024x258.png 1024w, https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/2019\/12\/SAMPRO-LOGO-2014-Clear-Background-768x194.png 768w, https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/2019\/12\/SAMPRO-LOGO-2014-Clear-Background-1536x388.png 1536w, https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/2019\/12\/SAMPRO-LOGO-2014-Clear-Background-2048x517.png 2048w, https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/2019\/12\/SAMPRO-LOGO-2014-Clear-Background-870x220.png 870w, https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/2019\/12\/SAMPRO-LOGO-2014-Clear-Background-600x151.png 600w, https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/2019\/12\/SAMPRO-LOGO-2014-Clear-Background-480x121.png 480w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550b90f elementor-widget elementor-widget-heading\" data-id=\"550b90f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SOUTH AFRICAN MILK PROCESSORS\u2019 ORGANISATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6331263 elementor-widget elementor-widget-text-editor\" data-id=\"6331263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>SAMPRO is the voluntary organisation of the South African producers of processed milk and manufacturers of the other dairy products. \u00a0SAMPRO promotes the development of the secondary dairy industry to the benefit of the dairy industry, the consumer and the South African society.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce39381 e-flex e-con-boxed e-con e-parent\" data-id=\"ce39381\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd2c1a elementor-widget elementor-widget-text-editor\" data-id=\"ccd2c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>SAMPRO is:<\/strong><\/p><ul><li>Setting the trend on how to deal in a deregulated environment, with issues of collective interest to members of the South African dairy industry, in full compliance with the Competition Act.<\/li><li>Dynamic and acts on the basis of objective and balanced information.<\/li><li>Adhering to defined values, including values regarding the well-being of all members of the South African society, protection of the environment and animal welfare.<\/li><li>Successfully managing and executing projects and actively participates in projects and initiatives regarding issues such as:<\/li><li>Comprehensive and objective reporting on market conditions in respect of dairy products and promotion of the effective working of the markets for dairy products and unprocessed milk;<\/li><li>Act and Regulations relevant for the dairy industry;<\/li><li>Consumer education in respect of the nutritional and health value of dairy products;<\/li><li>Dairy technical skills and knowledge development;<\/li><li>International trade issues relevant for the dairy industry;<\/li><li>Environmental sustainability of the dairy industry;<\/li><li>Dairy Cattle Welfare;<\/li><li>Protection of the integrity of dairy products;<\/li><li>Development projects and initiatives of the public and private sectors relevant for the dairy industry;<\/li><li>Interaction with news media and interest groups based on credible information.<\/li><li>An active member of Milk SA, Dairy Standard Agency and other South African and international organisations and forums.<\/li><\/ul><p><strong>The successes of SAMPRO are widely acknowledged.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3814c0 elementor-widget elementor-widget-text-editor\" data-id=\"d3814c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>ENQUIRIES<\/strong><\/p><p>Alwyn P Kraamwinkel \u2013\u00a0<a href=\"mailto:alwyn@sampro.co.za\">alwyn@sampro.co.za<\/a><br \/>De Wet Jonker \u2013\u00a0<a href=\"mailto:dewet@sampro.co.za\">dewet@sampro.co.za<\/a><br \/>Telephone: +27 (12) 991 4164<br \/>www.sampro.co.za<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Nature ofSAMPRO SOUTH AFRICAN MILK PROCESSORS\u2019 ORGANISATION SAMPRO is the voluntary organisation of the South African producers of processed milk and manufacturers of the other dairy products. \u00a0SAMPRO promotes the development of the secondary dairy industry to the benefit of the dairy industry, the consumer and the South African society. SAMPRO is: Setting the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1102,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2071","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Nature of SAMPRO - SAMPRO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/o5demo.com\/sampro\/about-us\/nature-of-sampro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Nature of SAMPRO - SAMPRO\" \/>\n<meta property=\"og:description\" content=\"The Nature ofSAMPRO SOUTH AFRICAN MILK PROCESSORS\u2019 ORGANISATION SAMPRO is the voluntary organisation of the South African producers of processed milk and manufacturers of the other dairy products. \u00a0SAMPRO promotes the development of the secondary dairy industry to the benefit of the dairy industry, the consumer and the South African society. SAMPRO is: Setting the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/o5demo.com\/sampro\/about-us\/nature-of-sampro\/\" \/>\n<meta property=\"og:site_name\" content=\"SAMPRO\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T11:41:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/elementor\/thumbs\/white-dairy-cheese-curds-PJ8VETL-rt5avgug6vu7a34f53myb9vlam3cxfimds1qp84bnk.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/about-us\\\/nature-of-sampro\\\/\",\"url\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/about-us\\\/nature-of-sampro\\\/\",\"name\":\"The Nature of SAMPRO - SAMPRO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/about-us\\\/nature-of-sampro\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/about-us\\\/nature-of-sampro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/white-dairy-cheese-curds-PJ8VETL-rt5avgug6vu7a34f53myb9vlam3cxfimds1qp84bnk.jpg\",\"datePublished\":\"2020-07-14T11:04:22+00:00\",\"dateModified\":\"2026-09-10T11:41:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/about-us\\\/nature-of-sampro\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/o5demo.com\\\/sampro\\\/about-us\\\/nature-of-sampro\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/about-us\\\/nature-of-sampro\\\/#primaryimage\",\"url\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/white-dairy-cheese-curds-PJ8VETL-rt5avgug6vu7a34f53myb9vlam3cxfimds1qp84bnk.jpg\",\"contentUrl\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/white-dairy-cheese-curds-PJ8VETL-rt5avgug6vu7a34f53myb9vlam3cxfimds1qp84bnk.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/about-us\\\/nature-of-sampro\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Us\",\"item\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/about-us\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Nature of SAMPRO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/#website\",\"url\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/\",\"name\":\"SAMPRO\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/o5demo.com\\\/sampro\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Nature of SAMPRO - SAMPRO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/o5demo.com\/sampro\/about-us\/nature-of-sampro\/","og_locale":"en_US","og_type":"article","og_title":"The Nature of SAMPRO - SAMPRO","og_description":"The Nature ofSAMPRO SOUTH AFRICAN MILK PROCESSORS\u2019 ORGANISATION SAMPRO is the voluntary organisation of the South African producers of processed milk and manufacturers of the other dairy products. \u00a0SAMPRO promotes the development of the secondary dairy industry to the benefit of the dairy industry, the consumer and the South African society. SAMPRO is: Setting the [&hellip;]","og_url":"https:\/\/o5demo.com\/sampro\/about-us\/nature-of-sampro\/","og_site_name":"SAMPRO","article_modified_time":"2026-09-10T11:41:15+00:00","og_image":[{"url":"https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/elementor\/thumbs\/white-dairy-cheese-curds-PJ8VETL-rt5avgug6vu7a34f53myb9vlam3cxfimds1qp84bnk.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/o5demo.com\/sampro\/about-us\/nature-of-sampro\/","url":"https:\/\/o5demo.com\/sampro\/about-us\/nature-of-sampro\/","name":"The Nature of SAMPRO - SAMPRO","isPartOf":{"@id":"https:\/\/o5demo.com\/sampro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/o5demo.com\/sampro\/about-us\/nature-of-sampro\/#primaryimage"},"image":{"@id":"https:\/\/o5demo.com\/sampro\/about-us\/nature-of-sampro\/#primaryimage"},"thumbnailUrl":"https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/elementor\/thumbs\/white-dairy-cheese-curds-PJ8VETL-rt5avgug6vu7a34f53myb9vlam3cxfimds1qp84bnk.jpg","datePublished":"2020-07-14T11:04:22+00:00","dateModified":"2026-09-10T11:41:15+00:00","breadcrumb":{"@id":"https:\/\/o5demo.com\/sampro\/about-us\/nature-of-sampro\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/o5demo.com\/sampro\/about-us\/nature-of-sampro\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/o5demo.com\/sampro\/about-us\/nature-of-sampro\/#primaryimage","url":"https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/elementor\/thumbs\/white-dairy-cheese-curds-PJ8VETL-rt5avgug6vu7a34f53myb9vlam3cxfimds1qp84bnk.jpg","contentUrl":"https:\/\/o5demo.com\/sampro\/wp-content\/uploads\/elementor\/thumbs\/white-dairy-cheese-curds-PJ8VETL-rt5avgug6vu7a34f53myb9vlam3cxfimds1qp84bnk.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/o5demo.com\/sampro\/about-us\/nature-of-sampro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/o5demo.com\/sampro\/"},{"@type":"ListItem","position":2,"name":"About Us","item":"https:\/\/o5demo.com\/sampro\/about-us\/"},{"@type":"ListItem","position":3,"name":"The Nature of SAMPRO"}]},{"@type":"WebSite","@id":"https:\/\/o5demo.com\/sampro\/#website","url":"https:\/\/o5demo.com\/sampro\/","name":"SAMPRO","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/o5demo.com\/sampro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/o5demo.com\/sampro\/wp-json\/wp\/v2\/pages\/2071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o5demo.com\/sampro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o5demo.com\/sampro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o5demo.com\/sampro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/o5demo.com\/sampro\/wp-json\/wp\/v2\/comments?post=2071"}],"version-history":[{"count":19,"href":"https:\/\/o5demo.com\/sampro\/wp-json\/wp\/v2\/pages\/2071\/revisions"}],"predecessor-version":[{"id":3832,"href":"https:\/\/o5demo.com\/sampro\/wp-json\/wp\/v2\/pages\/2071\/revisions\/3832"}],"up":[{"embeddable":true,"href":"https:\/\/o5demo.com\/sampro\/wp-json\/wp\/v2\/pages\/1102"}],"wp:attachment":[{"href":"https:\/\/o5demo.com\/sampro\/wp-json\/wp\/v2\/media?parent=2071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}